Welcome to Poetic.
For over a decade, Poetic has moved our partners years ahead of their competitors. The strategies, technologies, and products created in our office allow companies to be competitive today and define tomorrow.
We believe a thriving culture is about good people you can rely on working toward a common goal. Our culture helps make us a truly exceptional company, and it's our people who continually drive us forward.
We are looking for a Digital Marketing Lead to oversee a team of Digital Marketing Specialists. Our ideal candidate is a seasoned marketer that is keenly aware of where the industry is going and is in a never-ending pursuit to test new strategies.
This position is a combination hands-on, strategic, and management role. You will work with marketing specialists, designers, project managers, and developers to drive marketing campaigns for a variety of clients. Campaigns will include marketing strategies for SEO, PPC, paid social, and more.
Responsibilities include:
- Lead a team of Digital Marketing Specialists
- Interface with clients to discuss marketing strategy, channels, and performance
- Develop digital marketing campaigns for clients based on their unique needs
- Prepare project briefs that communicate the campaign goals, key audience segments, and measures of success
- Work with various team members to ensure marketing copy and design is on brand and drives customer engagement
- Deliver campaign reports for performance, metrics, and recommendations for improvement
- Manages direct reports, vendors and agency relationships
- Identify and optimize new marketing activities to drive revenue and efficiencies
Required Skills:
- Experience working with multiple social media platforms including Facebook/Instagram, YouTube, TikTok and more
- Experience using Google Ads, Display, and other Google products
- Knowledge using Facebook Ads and Business Accounts
- Ability to manage multiple projects simultaneously
- (2+) years of experience in paid platform Digital Marketing