Welcome to Poetic.

For over a decade, Poetic has moved our partners years ahead of their competitors. The strategies, technologies, and products created in our office allow companies to be competitive today and define tomorrow.

We believe a thriving culture is about good people you can rely on working toward a common goal.‍ Our culture helps make us a truly exceptional company, and it's our people who continually drive us forward.

We are looking for a Digital Marketing Lead to oversee a team of Digital Marketing Specialists. Our ideal candidate is a seasoned marketer that is keenly aware of where the industry is going and is in a never-ending pursuit to test new strategies.

This position is a combination hands-on, strategic, and management role. You will work with marketing specialists, designers, project managers, and developers to drive marketing campaigns for a variety of clients. Campaigns will include marketing strategies for SEO, PPC, paid social, and more.

Responsibilities include:

  • Lead a team of Digital Marketing Specialists
  • Interface with clients to discuss marketing strategy, channels, and performance
  • Develop digital marketing campaigns for clients based on their unique needs
  • Prepare project briefs that communicate the campaign goals, key audience segments, and measures of success
  • Work with various team members to ensure marketing copy and design is on brand and drives customer engagement
  • Deliver campaign reports for performance, metrics, and recommendations for improvement
  • Manages direct reports, vendors and agency relationships
  • Identify and optimize new marketing activities to drive revenue and efficiencies

Required Skills:

  • Experience working with multiple social media platforms including Facebook/Instagram, YouTube, TikTok and more
  • Experience using Google Ads, Display, and other Google products
  • Knowledge using Facebook Ads and Business Accounts
  • Ability to manage multiple projects simultaneously
  • (2+) years of experience in paid platform Digital Marketing